Quantitative modelling in marketing and management

Main Author: Moutinho, Luiz.
Corporate Author: ebrary, Inc.
Other Authors: Huarng, Kun-Huang.
Format: Book
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific, c2013.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10627518
Physical Description:xxvi, 503 p. : ill.
Bibliography:Includes bibliographical references and index.