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040322s2004 ilua gsb 001 0 eng d |
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|z 0793183030
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|a CaPaEBR
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| 050 |
1 |
4 |
|a HD69.B7
|b C53 2004eb
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| 100 |
1 |
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|a Clark, Kevin A.
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| 245 |
1 |
0 |
|a Brandscendence
|b three essential elements of enduring brands /
|c Kevin A. Clark.
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| 260 |
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|a Chicago :
|b Dearborn Trade,
|c 2004.
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| 300 |
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|a xviii, 247 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Brand name products.
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| 650 |
|
0 |
|a Brand name products
|x Management.
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| 650 |
|
0 |
|a Brand name products
|x Valuation
|
| 710 |
2 |
|
|a ebrary, Inc.
|x Management.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10062334
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| 952 |
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|a CY-NiOUC
|b 5a04551c6c5ad14ac1ecb0a7
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
