Description: Brandscendence

Main Author:	Clark, Kevin A.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Chicago : Dearborn Trade, 2004.
Subjects:	Brand name products. Brand name products > Management. Brand name products > Valuation
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10062334

Physical Description:	xviii, 247 p. : ill.
Bibliography:	Includes bibliographical references and index.