Laddering unlocking the potential of consumer behavior /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
|
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10728379 |
Table of Contents:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study.