Laddering unlocking the potential of consumer behavior /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10728379 |
| Item Description: | Includes index. |
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| Physical Description: | xvi, 208 p. : ill. |