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00991nam a2200229 a 4500 |
| 001 |
1760189 |
| 005 |
20171111234509.0 |
| 008 |
130329s2013 njua s 001 0 eng d |
| 020 |
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|z 9781118566121 (cloth)
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| 040 |
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|a CaPaEBR
|z 9781118652978 (e-book)
|
| 050 |
1 |
4 |
|a HF5415.32
|b .H637 2013eb
|
| 100 |
1 |
|
|a Holtzclaw, Eric,
|d 1973-
|
| 245 |
1 |
0 |
|a Laddering
|b unlocking the potential of consumer behavior /
|c Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
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| 260 |
|
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|a Hoboken, N.J. :
|b John Wiley & Sons, Inc.,
|c 2013.
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| 300 |
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|a xvi, 208 p. :
|b ill.
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| 500 |
|
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|a Includes index.
|
| 505 |
0 |
|
|a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
|
| 650 |
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0 |
|a Consumer behavior.
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| 700 |
1 |
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|a Holtzclaw, Kaitlyn.
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| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10728379
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| 952 |
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|a CY-NiOUC
|b 5a0453d46c5ad14ac1ec8aa6
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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