Content to commerce engaging consumers across paid, owned, and earned channels /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10700375 |
Table of Contents:
- About this book
- Cast of characters
- Foreword
- Preface
- Acknowledgments
- Introduction
- Notes
- Brand as network
- Beyond publishing
- Social media is an octopus
- Social is a complex system
- The brand network
- Epilogue
- The question.