Content to commerce engaging consumers across paid, owned, and earned channels /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10700375 |
| Physical Description: | xlvi, 242 p. : ill. (some col.) |
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| Bibliography: | Includes bibliographical references and index. |