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01026nam a2200217 a 4500 |
| 001 |
1750435 |
| 005 |
20171111234500.0 |
| 008 |
130208s2013 njuad sb 001 0 eng d |
| 020 |
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|z 9781118480182 (cloth)
|
| 040 |
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|a CaPaEBR
|z 9781118660614 (e-book)
|
| 050 |
1 |
4 |
|a HF5414
|b .S378 2013eb
|
| 100 |
1 |
|
|a Savar, Avi,
|d 1973-
|
| 245 |
1 |
0 |
|a Content to commerce
|b engaging consumers across paid, owned, and earned channels /
|c Avi Savar.
|
| 260 |
|
|
|a Hoboken :
|b Wiley,
|c 2013.
|
| 300 |
|
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|a xlvi, 242 p. :
|b ill. (some col.)
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
|
| 650 |
|
0 |
|a Social marketing.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10700375
|
| 952 |
|
|
|a CY-NiOUC
|b 5a04526d6c5ad14ac1ec6191
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
