Marketing plans: how to prepare them, how to use them/
Main Author: | McDonald, Malcolm H. B. |
---|---|
Corporate Authors: | Institute of Marketing, CAM Foundation |
Format: | Book |
Language: | English |
Published: |
Oxford ; Boston:
Butterworth-Heinemann,
c1995
|
Edition: | 3rd ed. |
Series: | The marketing series.. Professional development
|
Subjects: |
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