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00956nam a2200253 a 4500 |
| 001 |
1652559 |
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20171111234336.0 |
| 008 |
990722s1995 cy da r 000 u eng d |
| 020 |
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|a 075062213X
|q pbk.
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| 040 |
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|a CY
|b University of Cyprus
|e AACR2
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| 050 |
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|a HF5415.13.M33 1995
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| 100 |
1 |
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|a McDonald, Malcolm H. B.
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| 110 |
2 |
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|a Institute of Marketing
|
| 245 |
1 |
0 |
|a Marketing plans:
|b how to prepare them, how to use them/
|c Malcolm H.B. McDonald
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| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a Oxford ;
|b Butterworth-Heinemann,
|c c1995
|a Boston:
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| 300 |
|
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|a xiii, 485 p. :
|b ill. ;
|c 25 cm.
|
| 490 |
0 |
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|a The marketing series.. Professional development
|
| 500 |
|
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|a "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
|
| 504 |
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|a Includes index.
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Planning
|
| 710 |
2 |
|
|a CAM Foundation
|
| 952 |
|
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|a CY-NiOUC
|b 5a0442036c5ad14ac1ea9eb4
|c 998a
|d 945l
|e HF5415.13.M33 1995
|t 1
|x m
|z Books
|
