Practical advertising and publicity: effective promotion of products and services to industry and commerce/

Main Author: Hart, Norman A.
Format: Book
Language:English
Published: London: McGraw-Hill, c1988
Subjects:
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020 |a 0077070798:  |c ω18.95 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5823.H3245 1988 
100 1 |a Hart, Norman A. 
245 1 0 |a Practical advertising and publicity:   |b effective promotion of products and services to industry and commerce/  |c Norman A. Hart 
260 |a London:  |b McGraw-Hill,  |c c1988 
300 |a xiv, 245 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes index. 
500 |a Bibliography: p. [243]. 
650 0 |a Advertising, Industrial 
650 0 |a Publicity 
650 0 |a Sales promotion 
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