Advertising and promotion: an integrated marketing communications perspective/
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass:
Irwin/McGraw-Hill,
c2001
|
| Edition: | 5th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Βιβλιοθήκη | Ταξιθετικός αριθμός | Αριθμός Αντιτύπων | Πληροφορίες | Κατάσταση |
|---|---|---|---|---|
| Πανεπιστήμιο Κύπρου - Ανοιχτό Πανεπιστήμιο Κύπρου | HF5823.B387 2001 | 1 | Προβολή | OPAC |