Practical advertising and publicity: effective promotion of products and services to industry and commerce/
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| Format: | Book |
| Language: | English |
| Published: |
London:
McGraw-Hill,
c1988
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| Subjects: |
| Item Description: | Includes index. Bibliography: p. [243]. |
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| Physical Description: | xiv, 245 p. : ill. ; 24 cm. |
| ISBN: | 0077070798: |