Advertising & IMC: principles and practice/

Main Author:	Moriarty, Sandra E.
Other Authors:	Mitchell, Nancy,, Wells, William,
Format:	Book
Language:	English
Published:	Boston: Pearson Education Limited, c2015
Edition:	10th ed.
Subjects:	Advertising

Similar Items

Advertising & IMC : principles & practice /
by: Moriarty, Sandra E.
Published: (2012)

Advertising : principles & practice /
by: Wells, William, 1926-
Published: (2006)

Advertising : principles and practice /
by: Wells, William, 1926-
Published: (1995)

Advertising: principles and practice/
by: Wells, William, 1926-
Published: (1992)

Advertising : the process and practice /
by: Engel, Jack.
Published: (1980)

Advertising
by: Wright, John Sherman, 1920-
Published: (1966)

Advertising/
by: White, Roderick
Published: (2000)

The practice of advertising /
Published: (1983)

Advertising types, trends and controversies /
Published: (2012)

Foundations of advertising theory & practice /
by: Chunawalla, S. A.
Published: (2008)

Advertising worldwide: concepts, theories, and practice of international, multinational, and global advertising/
by: Mooij, Marieke K. de, 1943-
Published: (1991)

Advertising : concept and copy /
by: Felton, George, 1947-
Published: (2006)

Advertising : creative communication with comsumers /
by: Hepner, Harry Walker, 1893-
Published: (1964)

Advertising practice : analytic and creative exercises /
by: Coe, Barbara Jean Davis.
Published: (1972)

Advertising: its role in modern marketing/
by: Dunn, Samuel Watson, 1918-
Published: (1990)

Advertising management /
by: Jethwaney, Jaishri N.
Published: (2006)

Underdog advertising proven principles to compete and win against the giants in any industry /
by: Flowers, Paul W.
Published: (2006)

How to advertise /
by: Roman, Kenneth.
Published: (2003)

Advertising procedure /
by: Kleppner, Otto, 1899-
Published: (1979)

Advertising as culture
Published: (2013)

Ogilvy on advertising/
by: .Ogilvy, David, 1911-1999
Published: (1985)

Effective advertising.
by: Hepner, Harry Walker, 1893-
Published: (1949)

International advertising : realities and myths /
Published: (2000)

Advertising account planning : a practical guide /
by: Kelley, Larry D., 1955-
Published: (2006)

Advertising account planning a practical guide /
by: Kelley, Larry D., 1955-
Published: (2006)

Advertising and promotion : communicating brands /
by: Hackley, Christopher E.
Published: (2005)

Advertising for people who don't like advertising /
Published: (2013)

Advertising creative : strategy, copy + design /
by: Altstiel, Tom
Published: (2010)

Advertising strategy : creative tactics from the outside/in /
by: Altstiel, Tom
Published: (2006)

The Sage handbook of advertising /
Published: (2007)

Kleppner's advertising procedure /
by: Lane, W. Ronald, 1940-
Published: (2005)

The ultimate secrets of advertising /
by: Jones, John Philip
Published: (2002)

The end of advertising as we know it /
by: Zyman, Sergio
Published: (2002)

Cases in advertising and promotion management /
by: Quelch, John A.
Published: (1994)

Kleppner's advertising procedure /
by: Lane, Ronald W. 1940-
Published: (2004)

The complete guide to advertising/
by: Douglas, Torin
Published: (1984)

Kleppner's Advertising procedure/
by: Lane, W. Ronald, 1940-
Published: (2011)

Kleppner's advertising procedure/
by: Russell, Thomas, 1941-
Published: (1993)

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
by: Barry, Pete.
Published: (2008)

Excellence in advertising :the IPA guide to best practice /
Published: (1997)

Cannot write session to /tmp/vufind_sessions/sess_56o93de6se9v7ulltpodq6jln5