|
|
|
|
| LEADER |
01041nam a2200265 a 4500 |
| 001 |
1500083 |
| 005 |
20171111233556.0 |
| 008 |
140710s2015 xu da erci 001 u eng d |
| 020 |
|
|
|a 9781292017396
|q pbk.
|
| 020 |
|
|
|a 1292017392
|q pbk.
|
| 040 |
|
|
|a CY
|b Βιβλιοθήκη Ανοικτού Πανεπιστήμιου Κύπρου
|e AACR2
|
| 050 |
|
|
|a HF5823.W455 2015
|
| 100 |
1 |
|
|a Moriarty, Sandra E.
|q (Sandra Ernst)
|
| 240 |
1 |
0 |
|a Advertising and IMC
|
| 245 |
1 |
0 |
|a Advertising & IMC:
|b principles and practice/
|c Sandra Moriarty, Nancy Mitchell, William Wells
|
| 246 |
1 |
3 |
|a Advertising and IMC
|
| 250 |
|
|
|a 10th ed.
|
| 260 |
|
|
|a Boston:
|b Pearson Education Limited,
|c c2015
|
| 300 |
|
|
|a 669 p. :
|b ill., tables. ;
|c 28 cm.
|
| 500 |
|
|
|a Rev. ed. of: Advertising : principles & practice. 8th ed.
|
| 504 |
|
|
|a Includes bibliographical references (p. 639-649) and index.
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Mitchell, Nancy,
|
| 700 |
1 |
|
|a Wells, William,
|
| 952 |
|
|
|a CY-NiOUC
|b 5a0429786c5ad14ac1e7faa3
|c 998a
|d 945l
|e HF5823.W455 2015
|t 1
|x m
|z Books
|
