Advertising & IMC: principles and practice/
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Pearson Education Limited,
c2015
|
| Edition: | 10th ed. |
| Subjects: |
| Item Description: | Rev. ed. of: Advertising : principles & practice. 8th ed. |
|---|---|
| Physical Description: | 669 p. : ill., tables. ; 28 cm. |
| Bibliography: | Includes bibliographical references (p. 639-649) and index. |
| ISBN: | 9781292017396 1292017392 |