Rethinking place branding : comprehensive brand development for cities and regions /
Other Authors: | Warnaby, Gary. |
---|---|
Format: | Book |
Language: | English |
Published: |
Cham [Switzerland] :
Springer,
c2015.
|
Subjects: | |
Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=915020 http://public.eblib.com/choice/PublicFullRecord.aspx?p=1965220 |
Similar Items
-
Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, -
Branding in action : cases and strategies for profitable brand management /
by: Hankinson, Graham, 1947-
Published: (1993) -
Igniting the brand strategies that have shot brands to success /
by: Cahill, Jonathan.
Published: (2008) -
You are the brand
by: Adubato, Steve.
Published: (2011) -
BrandDigital : simple ways top brands succeed in the digital world /
by: Adamson, Allen P.
Published: (2008)