New product screening : a step- wise approach /

Main Author: Lesch, William - Clarence, 1956-
Other Authors: Rupert, David
Format: Book
Language:English
Published: New York : Haworth Press, 1993
Subjects:
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100 1 |a Lesch, William - Clarence,  |d 1956- 
245 1 0 |a New product screening :  |b a step- wise approach /  |c William C. Lesch, David E. Rupert 
260 |a New York :  |b Haworth Press,  |c 1993 
300 |a viii, 115 p. 
504 |a Includes bibliographical references and index. 
650 0 |a Decision support systems 
650 0 |a New products  |x Marketing  |x Evaluation 
650 0 |a New products  |x Evaluation 
650 0 |a Product management  |x Data processing 
700 1 |a Rupert, David 
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