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New product screening :
Holdings
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New product screening : a step- wise approach /
Main Author:
Lesch, William - Clarence, 1956-
Other Authors:
Rupert, David
Format:
Book
Language:
English
Published:
New York :
Haworth Press,
1993
Subjects:
Decision support systems
New products
>
Marketing
>
Evaluation
New products
>
Evaluation
Product management
>
Data processing
Holdings
Description
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