Description: New product screening :

Main Author:	Lesch, William - Clarence, 1956-
Other Authors:	Rupert, David
Format:	Book
Language:	English
Published:	New York : Haworth Press, 1993
Subjects:	Decision support systems New products > Marketing > Evaluation New products > Evaluation Product management > Data processing

Physical Description:	viii, 115 p.
Bibliography:	Includes bibliographical references and index.
ISBN:	1560244046