The functional foods revolution : healthy people, healthy profits? /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Earthscan,
2001.
|
| Subjects: |
Table of Contents:
- Part 1 A New Era in Food and Health?: What are functional foods?- - Benecol - the rise and fall of the Colossus of the functional food world? - - Part 2 Risk, Regulation and Policy Dilemmas: A clash of two nutrition revolutions and cultures? - - Eating and drinking in the risk society - implications of risk for functional food - -Health claims and functional food - - Part 3 The Unfolding of the Functional Foods Revolution Across the World - - The Japanese invented functional food - - The US - breaking the boundaries between food, medicine and health - - Finland the 'Silicon Valley' of European functional foods? - - Part 4 Global Marketing and Strategic Challenges: The marketing of functional food and the European dairy industry - - Functional food strategies - lessons from the revolution - - Part 5 The Healthful CompanyTM: A Leap Forward - - Becoming a Healthful Company.