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20171111224318.0 |
| 008 |
140303s us a 00110 eng |
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|a 1853836885 (hbk)
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|2 21
|a 363.8
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| 100 |
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|a Heasman, Michael,
|d 1958-
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|a The functional foods revolution :
|b healthy people, healthy profits? /
|c Michael Heasman and Julian Mellentin.
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|a London :
|b Earthscan,
|c 2001.
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| 300 |
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|a xxii, 313 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index.
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|a Part 1 A New Era in Food and Health?: What are functional foods?- - Benecol - the rise and fall of the Colossus of the functional food world? - - Part 2 Risk, Regulation and Policy Dilemmas: A clash of two nutrition revolutions and cultures? - - Eating and drinking in the risk society - implications of risk for functional food - -Health claims and functional food - - Part 3 The Unfolding of the Functional Foods Revolution Across the World - - The Japanese invented functional food - - The US - breaking the boundaries between food, medicine and health - - Finland the 'Silicon Valley' of European functional foods? - - Part 4 Global Marketing and Strategic Challenges: The marketing of functional food and the European dairy industry - - Functional food strategies - lessons from the revolution - - Part 5 The Healthful CompanyTM: A Leap Forward - - Becoming a Healthful Company.
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| 650 |
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|a Functional foods
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| 650 |
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|a Food industry and trade
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| 650 |
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|a Nutrition policy
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| 650 |
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|a Food
|x Marketing
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| 700 |
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|a Mellentin, Julian
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|a GrTHDAPL
|b 5903ba006c5ad119ff91a319
|c 952a
|d 9528
|e 363.8 Hea
|t 1
|x m
|z Books
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