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On the determination of advert...
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On the determination of advertising effectiveness : an empirical study of the German cigarette market /
Main Author:
Reuijl, Jan C
Format:
Book
Language:
English
Published:
Boston: Hingham, Mass.:
Kluwer-Nijhoff Pub. Distributors for North America, Kluwer Boston,
1982
Subjects:
Advertising
>
Cigarettes
>
Germany (West)
Cigarette industry
>
Germany (West)
Advertising
Industrial concentration
Holdings
Description
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