On the determination of advertising effectiveness : an empirical study of the German cigarette market /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston: Hingham, Mass.:
Kluwer-Nijhoff Pub. Distributors for North America, Kluwer Boston,
1982
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| Subjects: |
| Physical Description: | 226 p. : ill. ; 23 cm |
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| Bibliography: | Includes index Bibliography: p. 207-214 |
| ISBN: | 0898381258 |