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060406s1982 gr er 000 0 eng d |
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|a 0898381258
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| 040 |
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|a GrAtEKP. Linguistics
|b gre
|e AACR2
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| 082 |
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0 |
|2 22
|a 659.19679730943
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| 100 |
1 |
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|a Reuijl, Jan C
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| 245 |
1 |
0 |
|a On the determination of advertising effectiveness :
|b an empirical study of the German cigarette market /
|c Jan C. Reuijl
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| 260 |
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|a Boston:
|b Kluwer-Nijhoff Pub.
|c 1982
|a Hingham, Mass.:
|b Distributors for North America, Kluwer Boston,
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| 300 |
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|a 226 p. :
|b ill. ;
|c 23 cm
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| 504 |
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|a Includes index
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| 504 |
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|a Bibliography: p. 207-214
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| 650 |
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0 |
|a Advertising
|x Cigarettes
|z Germany (West)
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| 650 |
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0 |
|a Cigarette industry
|z Germany (West)
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Industrial concentration
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| 952 |
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|a GrAtEKP
|b 59ccde7d6c5ad134460abf48
|c 998a
|d 945l
|e 659.19679730943 ReuJ o 1982
|t 1
|x m
|z Books
|
