AMA handbook for managing business to business marketing communications/

Main Author: De Bonis, J. Nicholas
Other Authors: Peterson, Roger S.,
Format: Book
Language:English
Published: Chicago, Ill.: American Marketing Association, c1997
Subjects:
Item Description:Περιέχει ευρετήριο
Physical Description:xxiii, 372 σ. : εικ. ; 24 εκ.
ISBN:0844235954