Social media marketing for dummies /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Indiana :
Wiley,
c2010.
|
| Subjects: |
Table of Contents:
- Getting social with your marketing: Understanding social influence marketing - The lay of the SIM land - Getting in the social influence marketing frame of mind - Practicing SIM in the social web: Launching SIM campaigns - Developing your SIM voice - Reaching your audience and their influencers on the major social platforms - Marketing via niche networks and online influencers - Accounting for the influencers - Old marketing is new again with SIM: Practicing SIM on your web site - Becoming an authentic and engaged advertiser - Social media marketing for dummies - Building a SIM mobile campaign - Energizing employees within your company for social influence - Applying metrics to the SIM realm - The part of tens: Ten SIM best practices - Avoiding ten common mistakes - Social media marketing for dummies -Ten SIM-related must-read blogs.