|
|
|
|
LEADER |
01667nam a2200229 a 4500 |
001 |
989870 |
005 |
20171111231453.0 |
008 |
120222s2010 njua 000 0 eng |
020 |
|
|
|a 978470289341
|
040 |
|
|
|a DLC
|
050 |
|
|
|a HF5415.1265
|b .S543 2010
|
082 |
0 |
0 |
|2 23
|a 658.8/72
|
100 |
1 |
|
|a Singh, Shiv.
|
245 |
1 |
0 |
|a Social media marketing for dummies /
|c by Shiv Singh ; includes contributions from Michael Becker, Jeannette Koscis and Ryan Williams.
|
260 |
|
|
|a Indianapolis, Indiana :
|b Wiley,
|c c2010.
|
300 |
|
|
|a xvi, 272 p. :
|b ill. ;
|c 24 cm.
|
505 |
0 |
|
|a Getting social with your marketing: Understanding social influence marketing - The lay of the SIM land - Getting in the social influence marketing frame of mind - Practicing SIM in the social web: Launching SIM campaigns - Developing your SIM voice - Reaching your audience and their influencers on the major social platforms - Marketing via niche networks and online influencers - Accounting for the influencers - Old marketing is new again with SIM: Practicing SIM on your web site - Becoming an authentic and engaged advertiser - Social media marketing for dummies - Building a SIM mobile campaign - Energizing employees within your company for social influence - Applying metrics to the SIM realm - The part of tens: Ten SIM best practices - Avoiding ten common mistakes - Social media marketing for dummies -Ten SIM-related must-read blogs.
|
650 |
|
0 |
|a Internet marketing.
|
650 |
|
0 |
|a Social media
|x Economic aspects.
|
650 |
|
0 |
|a Online social networks
|x Economic aspects.
|
700 |
1 |
|
|a Diamond, Stephanie.
|
952 |
|
|
|a GRHeTEI
|b 59ccc9176c5ad1344608b63d
|c 998a
|d 945l
|e HF5415.1265 .S543 2010
|t 1
|x m
|z Books
|