Social media marketing for dummies /

Main Author: Singh, Shiv.
Other Authors: Diamond, Stephanie.
Format: Book
Language:English
Published: Indianapolis, Indiana : Wiley, c2010.
Subjects:
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100 1 |a Singh, Shiv. 
245 1 0 |a Social media marketing for dummies /  |c by Shiv Singh ; includes contributions from Michael Becker, Jeannette Koscis and Ryan Williams. 
260 |a Indianapolis, Indiana :  |b Wiley,  |c c2010. 
300 |a xvi, 272 p. :  |b ill. ;  |c 24 cm. 
505 0 |a Getting social with your marketing: Understanding social influence marketing - The lay of the SIM land - Getting in the social influence marketing frame of mind - Practicing SIM in the social web: Launching SIM campaigns - Developing your SIM voice - Reaching your audience and their influencers on the major social platforms - Marketing via niche networks and online influencers - Accounting for the influencers - Old marketing is new again with SIM: Practicing SIM on your web site - Becoming an authentic and engaged advertiser - Social media marketing for dummies - Building a SIM mobile campaign - Energizing employees within your company for social influence - Applying metrics to the SIM realm - The part of tens: Ten SIM best practices - Avoiding ten common mistakes - Social media marketing for dummies -Ten SIM-related must-read blogs. 
650 0 |a Internet marketing. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Online social networks  |x Economic aspects. 
700 1 |a Diamond, Stephanie. 
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