Marketing for hospitality and tourism /

Main Author: Kotler, Philip
Other Authors: Bowen, John, Makens, James C.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson : Prentice Hall, c2004.
Edition:International edition
Subjects:
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100 1 |a Kotler, Philip 
245 1 0 |a Marketing for hospitality and tourism /  |c Philip Kotler, John T. Bowen, James C. Makens. 
250 |a International edition 
260 |a Upper Saddle River, N.J. :  |b Pearson :  |c c2004.  |b Prentice Hall, 
300 |a xxiv, 932 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographies and index 
650 0 |a Hospitality industry  |x Marketing 
650 0 |a Tourism  |x Marketing 
700 1 |a Bowen, John 
700 1 |a Makens, James C. 
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