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Marketing ROI :
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Marketing ROI : the path to campaign, customer, and corporate profitability /
Main Author:
Lenskold, James D.
Format:
Book
Language:
English
Published:
New York :
McGraw-Hill,
c 2003.
Subjects:
Capital Investments
>
Evaluation
Rate of return
Profit
Επενδύσεις κεφαλαίων
>
Αξιολόγηση
Ποσοστό απόδοσης
Κέρδος
Holdings
Description
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