Description: Marketing ROI :

Main Author:	Lenskold, James D.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, c 2003.
Subjects:	Capital Investments > Evaluation Rate of return Profit Επενδύσεις κεφαλαίων > Αξιολόγηση Ποσοστό απόδοσης Κέρδος

Physical Description:	xiv,268 p. : ill ; 24 cm.
Bibliography:	Includes bibliografical references and index
ISBN:	0071413634