Principles of marketing /

Main Author: Kotler, Philip.
Other Authors: Armstrong, Gary
Format: Book
Published: Upper Saddle River, N.J. : Pearson : Prentice Hall, c2004.
Edition:12th ed.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip078/2007000562.html
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245 1 0 |a Principles of marketing /  |c Philip Kotler, Gary Armstrong. 
250 |a 12th ed. 
260 |a Upper Saddle River, N.J. :  |b Pearson :  |c c2004.  |b Prentice Hall, 
300 |a xxxii, 599, [99] p. :  |b ill. (chiefly col.) ;  |c 29 cm. 
504 |a Includes bibliographical references (p. R-1 - R-30) and indexes. 
650 0 |a Marketing 
700 1 |a Armstrong, Gary 
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