Principles of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Pearson : Prentice Hall,
c2004.
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| Edition: | 12th ed. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip078/2007000562.html |
| Physical Description: | xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. R-1 - R-30) and indexes. |
| ISBN: | 9780132390026(alk.paper) |