The complete guide to fundraising management/
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York:
J. Wiley & Sons,
c2002
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| Series: | AFP/Wiley fund development series
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| Subjects: |
Table of Contents:
- Foreword
- Preface
- Chapter 1. Five major fundraising principles
- Chapter 2. Your organization and the non for profit world
- Chapter 3. Managing the resource development function
- Chapter 4. The case for support and fundraising materials
- Chapter 5. Managing information
- Chapter 6. Prospect identification, research, and segmentation
- Chapter 7. Nurturing relationships
- Chapter 8. Major gifts programs
- Chapter 9. Direct and select mail fundraising
- Chapter 10. Telephone solicitations
- Chapter 11. Special event fundraisers
- Chapter 12. Grantsmanship
- Chapter 13. Planned giving
- Chapter 14. Capital and endowment campaigns
- Chapter 15. Human resources
- Chapter 16. Evaluation
- About the CD-ROM
- Index