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010327s1998 gr erb 001 0 gre d |
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|a 0273631055
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| 040 |
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|a TEIK
|b gre
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| 082 |
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0 |
|a 658.8343
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| 100 |
1 |
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|a Maklan, Stan
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| 245 |
1 |
0 |
|a Competing on value:
|b bridging the gap between brand and customer value/
|c Stan Maklan, Simon Knox
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| 260 |
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|a London:
|b Financial Times Pitman,
|c c1998
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| 300 |
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|a xviii, 236σ. :
|b εικ. ;
|c 24εκ.
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| 504 |
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|a Περιέχει βιβλιογραφία και ευρετήριο
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| 650 |
1 |
0 |
|a Brand name products
|x Management
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| 650 |
1 |
0 |
|a Brand name products
|x Valuation
|x Management
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| 650 |
1 |
0 |
|a Customer loyalty
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| 650 |
1 |
0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a Knox, Simon
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| 952 |
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|a GRThAnMak
|b 59cc91d96c5ad13446ff6eff
|c 998a
|d 945l
|e 658.8343 MAK
|t 1
|x m
|z Books
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