Description: Competing on value:

Main Author:	Maklan, Stan
Other Authors:	Knox, Simon
Format:	Book
Language:	Greek
Published:	London: Financial Times Pitman, c1998
Subjects:	Brand name products > Management Brand name products > Valuation > Management Customer loyalty Marketing > Management

Physical Description:	xviii, 236σ. : εικ. ; 24εκ.
Bibliography:	Περιέχει βιβλιογραφία και ευρετήριο
ISBN:	0273631055