Marketing communications: contexts, strategies and applications/
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow:
Financial Times/Prentice Hall,
c2001
|
| Edition: | 3η εκδ. |
| Subjects: |
| Physical Description: | 790σ. : εγχρ. εικ. ; 25εκ. |
|---|---|
| Bibliography: | Περιέχει βιβλιογραφία και ευρετήριο |
| ISBN: | 0273655000 |