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|a 0750636262
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| 050 |
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|a HF5415.55
|b .R448 1999
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| 082 |
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|2 21
|a 658.8/12
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| 245 |
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|a Relationship marketing :strategy and implementation /
|c Helen Peck ... [et al.].
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| 260 |
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|a Oxford ;
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| 260 |
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|a Boston :
|b Butterworth Heinemann ,
|c 1999 .
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| 300 |
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|a xiv, 509 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a "Published in association with the Chartered Institute of Marketing." .
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
0 |
|a Relationship marketing
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| 700 |
1 |
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|a Peck, Helen
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| 710 |
2 |
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|a Chartered Institute of Marketing
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| 952 |
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|a GR-AtTEI
|b 59cc826c6c5ad13446fddfc1
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
