Relationship marketing :strategy and implementation /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ;
Butterworth Heinemann ,
1999 .
Boston : |
| Subjects: |
| Item Description: | "Published in association with the Chartered Institute of Marketing." . |
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| Physical Description: | xiv, 509 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750636262 |