Market focus :achieving and sustaining marketing effectiveness /

Main Author: Brown, Rick
Format: Book
Language:English
Published: Oxford ; Butterworth-Heinemann , 1993 .
Boston :
Subjects:
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245 1 0 |a Market focus :achieving and sustaining marketing effectiveness /  |c Rick Brown 
260 |a Oxford ; 
260 |a Boston :  |b Butterworth-Heinemann ,  |c 1993 . 
300 |a vi, 215 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes index. 
650 1 0 |a Business planning 
650 1 0 |a Marketing  |x Management 
650 1 0 |a Strategic planning 
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