Cover Image

Market focus :achieving and sustaining marketing effectiveness /

Main Author: Brown, Rick
Format: Book
Language:English
Published: Oxford ; Butterworth-Heinemann , 1993 .
Boston :
Subjects:
Business planning
Marketing > Management
Strategic planning
Item Description:Includes index.
Physical Description:vi, 215 p. : ill. ; 24 cm.
ISBN:0750608870

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