A practical guide to integrated marketing communications /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page ,
1995 .
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| Subjects: |
| Item Description: | Spine title: Integrated marketing communications . |
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| Physical Description: | 143 p. : ill. ; 22 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749415207 |