Cover Image

Marketing research /

Main Author: Aaker, David A.
Other Authors: Day, George S., Kumar, V.
Format: Book
Language:English
Published: New York : Wiley , c1995 .
Edition:5th ed.
Subjects:
Marketing research
Physical Description:xvi, 783 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471552542

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