APA Citation

Aaker, D. A., Day, G. S., & Kumar, V. (1995). Marketing research (5th ed.). New York: Wiley.

Chicago Style Citation

Aaker, David A., George S. Day, and V. Kumar. Marketing Research. 5th ed. New York: Wiley, 1995.

MLA Citation

Aaker, David A., George S. Day, and V. Kumar. Marketing Research. 5th ed. New York: Wiley, 1995.

Warning: These citations may not always be 100% accurate.