Marketing management for the hospitality industry :a strategic approach /

Main Author: Reich, Allen Z.
Format: Book
Language:English
Published: New York : Wiley , c1997 .
Subjects:
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020 |a 0471310123  |z (acid-free paper) 
050 1 4 |a TX911.3.M3  |b R43 1997 
082 0 |2 20  |a 647.94/068/8 
100 1 |a Reich, Allen Z. 
245 1 0 |a Marketing management for the hospitality industry :a strategic approach /  |c Allen Z. Reich 
260 |a New York :  |b Wiley ,  |c c1997 . 
300 |a xix, 530 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 515-522) and index. 
650 1 0 |a Hospitality industry  |x Marketing 
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