Marketing management for the hospitality industry :a strategic approach /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley ,
c1997 .
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| Subjects: |
| Physical Description: | xix, 530 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 515-522) and index. |
| ISBN: | 0471310123 |