Do-it-yourself advertising and promotion :how to produce great ads, brochures, catalogs, direct mail, Web sites and more! /

Main Author: Hahn, Fred E. 1925-
Other Authors: Mangun, Kenneth G.
Format: Book
Language:English
Published: New York : Wiley , c1997 .
Edition:2nd ed.
Subjects:
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020 |a 0471154423  |z (cloth : alk. paper) 
020 |a 0471154431  |z (paper : alk. paper) 
050 1 4 |a HF5823  |b .H187 1997 
082 0 |2 21  |a 659.1 
100 1 |a Hahn, Fred E.  |d 1925- 
240 1 |a Do-it-yourself advertising 
245 1 0 |a Do-it-yourself advertising and promotion :how to produce great ads, brochures, catalogs, direct mail, Web sites and more! /  |c Fred E. Hahn and Kenneth G. Mangun 
246 3 3 |a Do-it-yourself advertising & promotion 
250 |a 2nd ed. 
260 |a New York :  |b Wiley ,  |c c1997 . 
300 |a xxviii, 349 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
650 1 0 |a Advertising  |x Handbooks, manuals, etc. 
700 1 |a Mangun, Kenneth G. 
952 |a GR-AtTEI  |b 59cc814e6c5ad13446fdaaec  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books