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|a 0805813918
|z (alk. paper)
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| 082 |
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|2 20
|a 658.8
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| 245 |
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|a Integrated communication :synergy of persuasive voices ;edited by Esther Thorson, Jeri Moore
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| 260 |
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|a Mahwah, N.J. :
|b Lawrence Erlbaum Associates ,
|c 1996 .
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| 300 |
|
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|a ix, 386 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
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|a Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 650 |
1 |
0 |
|a Communication in marketing
|x Congresses
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| 650 |
1 |
0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a Thorson, Esther
|x Congresses
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| 700 |
1 |
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|a Moore, Jeri
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| 952 |
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|a GR-AtTEI
|b 59cc7d126c5ad13446fce5e9
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
