Integrated communication :synergy of persuasive voices ;edited by Esther Thorson, Jeri Moore
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates ,
1996 .
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| Subjects: |
| Item Description: | Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992. |
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| Physical Description: | ix, 386 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0805813918 |